Cheltenham Town are delighted to announce a partnership with The Terrace, who will be coming in as the club’s head of retail operations this summer ahead of the 2024/25 season.
The Terrace, based in Banbury, are a well-known retail operator who will work closely with the club in providing support and their expertise with an innovative and fresh approach in the shop.
Luke Saunders, Commercial Marketing Manager at Cheltenham Town, said: “We’re really looking forward to working with the Terrace. They are retail experts and are a proven success in currently working with a number of other clubs in the EFL.
“Our supporters can expect a new look physical and online store for next season, with a good quality range of merchandise and exclusive personalisation options that will take the offering up a level.”
Cheltenham Town Chairman, David Bloxham, added: “This is an important part of an ongoing project in improving our services to supporters, following on from the implementation of a new ticketing system in the summer of 2022 and the in-ground catering last year.
“Our attention now turns to the retail operation. It’s important that we meet fan expectations at the key touchpoints in the Completely-Suzuki Stadium. Having conducted some research alongside invaluable feedback from a survey provided by the Robins Trust, we recognise that this is an area which needs looking at.”
Carl Sewell, Director at The Terrace said: “We are excited to enter into the new retail operations agreement with the club. After multiple visits, it is evident how passionate the board and club staff are towards bringing new and exciting opportunities to the fans.
“We are delighted to be able to support that through the new deal, both in-store at the stadium and online. We have an array of unique and exciting ideas that we cannot wait to reveal next season and are really looking forward to meeting fans throughout the campaign.”
Keep an eye out for changes coming this summer with work behind the scenes already well underway - in the meantime you can visit our online shop here.
